How Foalioo works

A house has a page online whether or not it is for sale. It shows the photos, the facts and the history, and when the house sells the page stays put and the new owner picks it up. Nothing like that has existed for horses. A horse's history lives in a tack-room binder, a vet's filing cabinet and a seller's memory, and every time the horse changes hands most of it is lost.

Foalioo gives every horse one page and one record that travel with it. Think of it as Carfax for horses when you are buying, Zillow for horses when you are searching, a link-in-bio for the people who sell them, and a place to keep and share the ordinary life of your own horse: the rides, the shows, the farrier, the photos.

One page per horse

A horse's page holds its photos, its facts (breed, age, height, discipline, level, where it lives), its record and its wall of posts. It has a web address you can share anywhere. When the horse is for sale the same page becomes the listing, with an asking price and an inquiry button. When it sells, the buyer claims it and keeps going. Past owners, show results and the closed parts of the record stay attached, so ten years from now the horse still has its story.

One profile per person, and one for every business

You have a profile of your own with your horses on it, present and past. It is a link-in-bio page too: put your Instagram, your website and anything else on it and send people there. Barns, trainers, vets, farriers, tack shops and riding clubs have pages as well, run by their admins, with the horses they work with on them. You name your team on your profile, and your horses show up on theirs.

The record writes itself

Keeping a horse's record used to mean forms. On Foalioo you say what happened, in your own words or out loud: "vet came today, fall shots and a Coggins, $240", "rode forty minutes, mostly walk", "farrier every six weeks". It files itself as health, training, feed or money, sets the next reminder, and adds up over time. Drop in a photo of a Coggins or a vet bill and the details are read off it. Everything is private until you say otherwise, and you can share one paper with one person through a link.

If you are buying

Search horses for sale on a map, by discipline, price, age, height and place, or describe what you want in plain words. Every listing is the horse's whole page, so you can read the record before the first phone call. Heart the horses you like to follow their journey, ask the seller through the page, schedule a viewing on your calendar, and ask to see private records; the owner approves each request.

If you are selling

Add a horse by dropping in photos and papers, pasting a link, or describing the horse in a few sentences; the page builds itself and you check it. Sell walks you through it: set a price with what comparable horses sold for, complete the profile buyers will read, post it. Inquiries land in one inbox. When the horse sells you mark it sold, the record passes to the buyer, and the horse moves to your past horses.

If you just love your horse

Post about your ride, tag your horse, tag the friend you rode with and her horse. It shows on your page, on both horses' walls and on your friend's page. Follow your friends, follow your barn and your trainer, join your club. Put lessons, the farrier, the vet and the show on the calendar by saying them. It is a record, and it is also just a nice place to keep your horse's life.

What it costs

Nothing. Pages, records, search and selling are free. If that changes for some part of it, the parts you already use stay free.